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Virtualization moves down market

23 February, 2006
By Paul Weinberg

Virtualization solutions that were primarily used in the high-end Unix and mainframe enterprise space are coming down-market into the mid-sized organizations where Windows-based platforms, applications and x86 servers are ubiquitous.

The ability to consolidate applications and server workloads for several machines down to a single server is an attractive proposition for companies seeking to save money on IT maintenance, staffing, power and physical space, stated Charles King, an industry analyst and the principal analyst for the Hayward, Calif.-based Pund-IT.

"If you are a middle range company with 300 or 400 or 500 employees, it is not unusual to have dozens, scores or even hundreds of x86 servers. There is a real problem in the mid-market with server sprawl."

Currently, the x86 runs at about 15 to 25 per cent utilization (that is, the percentage of processing power), compared to 70 per cent for Unix based systems and 80 to 90 per cent for mainframe systems, stated King.

Vendors like Hewlett-Packard say that virtualization should help midmarket organizations better manage workloads and peak periods for applications running on x86s.

It is the appearance of formerly high-end applications such as data warehousing and business intelligence in mid-sized organizations that is creating a need and demand for virtual machines to handle the workload on the server, said Steve Shaw, business development manager in HP's business critical systems.

"The impetus to do it is through the availability of software like Oracle and SAP that have historically been in the larger enterprises." Shaw sees midmarket customers going straight to the virtual server technology rather than buy a host of servers. "In a lot of cases what they want is the simplicity of managing IT."

In anticipation of the growing interest in virtualization both Intel and AMD will be introducing Windows-based virtual hardware server technologies this year.

The major software products designed to manage virtualization on an x86 server come under the VMware brand name. They can be used in both Windows and non-Windows environments.

Competing products include Microsoft's Virtual Server which is primarily for the Microsoft Windows Server environment and the open source based Xen.

Microsoft Virtual Server will also handle Linux applications, "but that is not [Microsoft's] area of expertise," said Rob Enderle, principal analyst for the San Jose-Calif. based Enderle Group.

"Microsoft is an upgrade and test tool, while VMWare is often used for a full production environment where you have multiple platforms, multiple servers and flip between Unix and Linux."

John Phelps, vice president for research in servers at the Stamford, Conn.-based Gartner Inc, says that virtualization will not represent a major adjustment in terms of new skill sets and training for channel partners.

"It requires some training to understand virtualization because of the way you configure it and so on. But it is not a huge leap."

Phelps expects a number of software tools to come on stream that will further enhance the virtualization process and represent a lucrative business opportunity for vendors.

How far down-market where most of North America's businesses reside can we expect virtualization to travel?

"As we go into the next decade it will be hard to find a desktop or server that is not running on a virtual machine of some kind," explained Enderle.

At the same time Enderle concedes that few small businesses will hop on the virtualization bandwagon anytime soon.

Unless they are in the IT industry, small businesses with as few as 10 employees lack the staffing and skill sets to manage anything as complex as an in-house server, he said.

"You go into a small business and you are not likely to find somebody that understands the desktop, let alone how to manage and maintain a server."

Enderle himself relies on a third party hosting company to do server based applications. From a maintenance perspective it is rather expensive for a small business to manage its own server, he said.

Typically, the hosting company will manage applications for a number of small businesses on a single server.

"The small business will not know if it is using a virtual machine as opposed to a server."

 
 

Reprinted by permission of Integrated mar.com (integratedmar.com), EchannelLine © Copyright 2006 Integratedmar.com Corporation.

 
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