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Tape a viable storage medium for years to come: IDC
25 May, 2005
by Liam Lahey

Hewlett-Packard and IBM Corp. continue to dominate the worldwide branded tape market for the 2004 calendar year, according to a new IDC Corp. report on the marketplace and the top vendors driving it.

In the branded tape drive marketplace, HP holds 29 per cent of all tape drive volume shipped worldwide and 29 per cent of revenue for 2004. IBM holds 17 per cent of the worldwide volume, but actually leads HP in revenue with a 33 per cent share. Other key suppliers include Dell (with 15 per cent volume shipped and 10 per cent revenue) and Certance (recently acquired by Quantum) with 11 per cent volume shipped and five per cent revenue share.

Those figures don't waver too much from IDC's 2003 tally, which saw HP and IBM lead the market with HP garnering 26 per cent volume shipped and 30.3 per cent revenue and Big Blue claiming 14 per cent volume shipped and 31 per cent revenue.

"Suppliers in the worldwide tape market have become increasingly reliant on top-tier server and system customers as a route to market," said Robert Amatruda, research manager, tape and removable storage at Framingham, Mass.-based IDC. "Tape storage products will continue to be an important component of the overall server and storage infrastructure."

Meanwhile, in the branded tape automation marketplace, HP shipped the most midrange libraries worldwide, with 26 per cent of the volume. IBM and HP were statistically tied for first place with respect to revenue, each at 23 per cent of total revenue for 2004. However, IBM only shipped 22 per cent of the volume in this category. Other key suppliers in the midrange category include StorageTek and ADIC.

The study, entitled "Worldwide Branded Tape 1Q04-4Q04 Vendor Analysis," was authored by Amatruda, who added, "This is not a market with wild swings."

He said despite the efforts of some to erase the tape market with other technologies, customers rely on and prefer tape-based storage to augment other systems such as disk-based or hosted storage options.

"The message here is tape is alive and well in terms of its viability as a technology," he said. "It's a stable underpinning to the market. Many are aiming to replace tape but the sheer volume (of data) and the value (of tape) to the marketplace is such that it runs contrary to what people are talking about.

"Tape will remain a viable storage medium for years to come."

 
 

Reprinted by permission of Integrated mar.com (integratedmar.com), EchannelLine © Copyright 2005 Integratedmar.com Corporation.

 
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