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Security vendors answer Microsoft

16 February, 2006
By Dave Chappelle

With the announcement that Microsoft is entering the consumer security market, one could easily feel sympathy for security vendors that have been making decent profits fixing what until recently Redmond has seemed unwilling to do. But is that really the case?

"Microsoft for some time now has talked about getting into the security business," said Jack Sebbag, Canadian general manager and vice president of McAfee.

"Every time they do our stock takes a hit. This is actually the first time our stock didn't take a hit as result.

McAfee is among other security vendors that have anticipated Microsoft getting into the security market.

"However, we've been doing this since the late 1980s with our anti-virus and desktop firewall," said Sebbag.

"We've expanded to intrusion prevention and detection at the host and network, anti-spam, policy enforcement, anti-phishing, and wireless security, for the telco, consumer, and enterprise spaces. These are all necessary, mature technologies, and they're not things you build overnight."

Among customers and resellers there are two schools of thought on the Microsoft announcement. The first is that who better to fix the problems and secure the environment than the originator? The second is that Microsoft cannot be trusted to write secure software.

"Our customers are telling us that they're nervous about using something from somebody who is responsible for so many vulnerabilities," said Sebbag.

"At the same time, Microsoft may try to include it free, and everybody likes something free. Our growth continues to be huge quarter after quarter after quarter. The fact that our stock didn't take a hit after Microsoft made the announcement might mean that the market finally understands that McAfee is a pure security player, and may be better able to serve all the security needs of enterprises and consumers.

In addition to positive stock market reaction, McAfee is not worried in the least.

"It'll be interesting to see how it plays itself out," said Sebbag.

"We'll continue to grow our sixth and seventh generation products, while Microsoft gets their feet wet."

BitDefender is a relatively new player in the North American security market.

"We're not struggling for a better position in the market; as we don't have anything to lose from Microsoft," said Mihai Radu, BitDefender worldwide communications manager.

"On the contrary we feel Microsoft will strengthen our position. We offer such good service and reaction speed that we'll maintain our strategy in the future."

Bitdefender is not after the same customers as Microsoft.

"Microsoft only offers basic protection, it has no features at all, and it's really only for stupid consumers," said Radu.

"Consumers who really care about security want more than Microsoft is offering. We're offering the possibility for consumers to choose their level of protection, and how they want to be protected. We believe it's important to give users this option."

Perhaps OneCare is for stupid consumers, but one might speculate that this is still a pretty big market, and isn't that big market therefore a better market to be in?

"When talking about security, that's a bit different," Radu said.

"There's a lot of thought about Windows window of vulnerability, the time when a consumer remains unprotected. It's the time from when a virus occurs, and anti-virus producers release their first update to protect consumers. Microsoft hasn't provided such good speed in updating its Windows Update product in the face of vulnerabilities. If Microsoft sells many copies of OneCare Live, it will be one more target. It will end up adding to the long list of vulnerabilities and exploits that target Microsoft products."

Recently Microsoft has detected Symantec products as spyware.

"At BitDefender we had the same situation in 2005, and even last month," said Radu.

"And they fixed it in one week. It's part of Microsoft flexing its muscles and displaying its tactics in the industry. In the anti-virus industry the best reaction time is from two to 10 hours. Do you actually believe that Microsoft will succeed in updating its products in two hours?"

 
 

Reprinted by permission of Integrated mar.com (integratedmar.com), EchannelLine © Copyright 2006 Integratedmar.com Corporation.

 
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