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Is Microsoft hot for
Logitech?
10 January, 2008
By Liam Lahey
Rumors are circulating that Microsoft
Corp. is on the verge of launching a takeover bid for Swiss-based
computer peripherals maker Logitech International SA.
While neither vendor would discuss any industry speculation
on the subject, the thought of combining the world's largest
software maker with the planet's leading vendor of computer
mice and other peripheral devices would certainly deepen
Microsoft's hardware product portfolio.
"The future of computing is just as much about consumers
as it is about business," said Warren Shiau, associate
partner, lead analyst, IT research, The Strategic Counsel.
"iPod is all the proof of that anyone will ever need.
Microsoft is actually into little gadgets and hardware in
a big way already -- it just slips peoples' notice a lot
because its software side is so big."
Shiau said he wouldn't expect any big impact on the channel
or its customers. Perhaps Microsoft could squeeze a bit
more from the channel and its suppliers because it would
be a bigger player if it bought Logitech.
"But peripherals like mice/keyboards, etc., are small
margin anyway. I'm having a hard time imagining it's critical
for Microsoft to corner the mouse market, so my guess is
this would be about some interesting tech Logitech has somewhere
else," he remarked. "The stuff that would go into
building a state-of-the-art force-feedback steering wheel
for driving games, at $100 a pop, could be pretty interesting,
for instance. Or maybe Logitech has some prime manufacturing
relationships. I'm sure there's some logic to it somewhere
-- pardon the pun."
Rob Enderle, principal analyst for The Enderle Group, said
if Microsoft was serious about acquiring Logitech, it would
make perfect sense to him since Logitech -- one of the smaller
companies to compete successfully with Microsoft in its
chosen market -- has repeatedly beaten the pants off Microsoft
in the space.
Moreover, Enderle speculated Microsoft might be keen on
Logitech's line of iPod accessories.
"Logitech is preeminent in accessories whereas Microsoft
was once the leader," he said.
"Logitech has had more success in this space over the
last decade than Microsoft has, and an acquisition would
allow Microsoft to re-establish themselves in this market
. . . Logitech has a nice line of iPod accessories so maybe
this is the critical path for them.
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Reprinted by permission of Integrated
mar.com (integratedmar.com), EchannelLine © Copyright
2008 Integratedmar.com Corporation.
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