| HP Canada to offer printer
trade-in program in new year
20 December, 2005
By Chris Talbot
Starting in January, HP Canada will be offering customers
a chance to upgrade to a new HP printer and get a rebate based
on trading in older printers from any manufacturer.
The rebates are being offered through a program that HP Canada
has dubbed the "OUT with the OLD Trade-In Program. The
program is aimed at small- and medium-sized businesses (SMBs)
who want to update their printers to current printer technology.
Through the program, which will run from Jan. 2, 2006 to April
30, 2006, SMBs will be able to get up to $1,200 in rebates
for trading in their old printers for new HP printers.
According to David McGlashan, marketing program manager at
HP Canada, the trade-in program was created to entice customers
to upgrade to new HP printers. In some cases, customers are
using printers that are more than a decade old, McGlashan
said. Printer technology has advanced to the point that it
would be cheaper from a total cost of ownership perspective
to upgrade to newer, more efficient printers than to continue
using older models, he added.
"It's really to encourage those customers to move up
to our new competitive product line," McGlashan said.
HP announced a new portfolio of color printer products for
the SMB market in October, and the company wants customers
to consider upgrading to those products or others through
the trade-in program, McGlashan said.
"What we've done is introduced a whole new family, and
what that's been able to achieve for customers is faster speeds
and more efficient use of toner, so there's cost savings.
They're really all designed for affordable in-house printing
of collateral," McGlashan said.
During the promotion, HP will buy back business printers
from companies that wish to purchase a new HP printer in designated
business printer categories. HP will not only buy back old
printers, but the company will also arrange and pay for pick-up
of the printers, as well as recycling costs, McGlashan said.
"With all of these new features and this whole brand
new product line, we decided it was a good time for customers
to trade up or move up to these new benefits with these new
products," McGlashan said.
The promotion covers just about every type of printer HP
manufactures, including Color LaserJet printers, multi-function
printers, business inkjets, business all-in-ones, DesignJet
printers and Monochrome LaserJet printers. For more information
on elligble products, visit HP Canada's Web site.
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